ALOHAAA
[ Scope ]
Brand Identity, Print Production, Logo Design, Retail Graphics
[ Description ]
Hawaiian Inspired Hot Dogs
[ Year ]
2024
Role
Senior Designer, Rodmell & Company
Client
Alohaaa
Completed
2024
Team
Creative Director: Mike Woodgate, Marcus Nilsson
Copywriter: François Baillargeon
Account Team: Cristina Docanto, Roman Lehecka
Scope
Brand Identity, Print Production, Logo Design, Retail Graphics
My Contribution
Led the brand identity development, creating the wordmark, visual system, and supporting elements, and applying the identity across storefront and customer-facing materials.
Role
Senior Designer, Rodmell & Company
Client
Alohaaa
Completed
2024
Team
Creative Director: Mike Woodgate, Marcus Nilsson
Copywriter: François Baillargeon
Account Team: Cristina Docanto, Roman Lehecka
Scope
Brand Identity, Print Production, Logo Design, Retail Graphics
My Contribution
Led the brand identity development, creating the wordmark, visual system, and supporting elements, and applying the identity across storefront and customer-facing materials.
Overview
Alohaaa, a Hawaiian-inspired quick service restaurant in British Columbia, required a bold and recognizable brand identity to stand out in a competitive QSR market.
The challenge was to create a vibrant and cohesive visual system that could capture the energy of a tropical brand while remaining adaptable across storefront, packaging, and customer-facing materials.
Direction & Approach
I developed a playful and energetic visual direction inspired by tropical culture, focusing on bold colour, expressive typography, and a lighthearted brand tone.
The goal was to create a brand that felt approachable and memorable, while clearly communicating freshness, flavour, and a sense of escapism.
System Thinking
The identity was built as a flexible visual system centered around a distinctive wordmark and a vibrant colour palette.
Supporting elements, including fruit-inspired graphics and bold backgrounds, were designed to create consistency across applications while allowing for variation across menu items, packaging, and in-store visuals.
The system ensured the brand could be applied cohesively across storefront signage and customer touchpoints while maintaining strong visibility and recognition.
Outcome
The final identity created a strong and recognizable brand presence, helping Alohaaa stand out with a bold and engaging visual language.
The cohesive system supported a consistent customer experience across the storefront and brand materials.
By combining a distinctive wordmark with a flexible visual system, the project delivered a memorable and cohesive brand identity tailored for a fast-paced QSR environment.
Role
Senior Designer, Rodmell & Company
Client
Alohaaa
Completed
2024
Team
Creative Director: Mike Woodgate, Marcus Nilsson
Copywriter: François Baillargeon
Account Team: Cristina Docanto, Roman Lehecka
Scope
Brand Identity, Print Production, Logo Design, Retail Graphics
My Contribution
Led the brand identity development, creating the wordmark, visual system, and supporting elements, and applying the identity across storefront and customer-facing materials.
Direction & Approach
I developed a playful and energetic visual direction inspired by tropical culture, focusing on bold colour, expressive typography, and a lighthearted brand tone.
The goal was to create a brand that felt approachable and memorable, while clearly communicating freshness, flavour, and a sense of escapism.
System Thinking
The identity was built as a flexible visual system centered around a distinctive wordmark and a vibrant colour palette.
Supporting elements, including fruit-inspired graphics and bold backgrounds, were designed to create consistency across applications while allowing for variation across menu items, packaging, and in-store visuals.
The system ensured the brand could be applied cohesively across storefront signage and customer touchpoints while maintaining strong visibility and recognition.
Outcome
The final identity created a strong and recognizable brand presence, helping Alohaaa stand out with a bold and engaging visual language.
The cohesive system supported a consistent customer experience across the storefront and brand materials.
By combining a distinctive wordmark with a flexible visual system, the project delivered a memorable and cohesive brand identity tailored for a fast-paced QSR environment.
Overview
Alohaaa, a Hawaiian-inspired quick service restaurant in British Columbia, required a bold and recognizable brand identity to stand out in a competitive QSR market.
The challenge was to create a vibrant and cohesive visual system that could capture the energy of a tropical brand while remaining adaptable across storefront, packaging, and customer-facing materials.
Overview
Alohaaa, a Hawaiian-inspired quick service restaurant in British Columbia, required a bold and recognizable brand identity to stand out in a competitive QSR market.
The challenge was to create a vibrant and cohesive visual system that could capture the energy of a tropical brand while remaining adaptable across storefront, packaging, and customer-facing materials.
System Thinking
The identity was built as a flexible visual system centered around a distinctive wordmark and a vibrant colour palette.
Supporting elements, including fruit-inspired graphics and bold backgrounds, were designed to create consistency across applications while allowing for variation across menu items, packaging, and in-store visuals.
The system ensured the brand could be applied cohesively across storefront signage and customer touchpoints while maintaining strong visibility and recognition.
Outcome
The final identity created a strong and recognizable brand presence, helping Alohaaa stand out with a bold and engaging visual language.
The cohesive system supported a consistent customer experience across the storefront and brand materials.
By combining a distinctive wordmark with a flexible visual system, the project delivered a memorable and cohesive brand identity tailored for a fast-paced QSR environment.
Direction & Approach
I developed a playful and energetic visual direction inspired by tropical culture, focusing on bold colour, expressive typography, and a lighthearted brand tone.
The goal was to create a brand that felt approachable and memorable, while clearly communicating freshness, flavour, and a sense of escapism.
Role
Senior Designer, Rodmell & Company
Client
Alohaaa
Completed
2024
Team
Creative Director: Mike Woodgate, Marcus Nilsson
Copywriter: François Baillargeon
Account Team: Cristina Docanto, Roman Lehecka
Scope
Brand Identity, Print Production, Logo Design, Retail Graphics
My Contribution
Led the brand identity development, creating the wordmark, visual system, and supporting elements, and applying the identity across storefront and customer-facing materials.