ALOHAAA

As the lead graphic designer for Alohaaa, a Hawaiian-inspired QSR in British Columbia, I developed a vibrant brand identity that captures the essence of a tropical paradise. The bold wordmark, with its flowing typography and energetic red palette, embodies the warmth and friendliness of Hawaiian culture.

The visual concept integrates colorful elements like pineapples and papayas, creating an inviting and adventurous atmosphere. Signature items such as the "Sunshine Dog" and "Papaya Paradise Relish" are highlighted against bright backgrounds, emphasizing freshness and excitement.

The storefront design prominently features the wordmark on a bright yellow backdrop, ensuring visibility and consistency across all touchpoints. This cohesive identity stands out in the market, offering customers a taste of Hawaiian adventure.