CHOICES MARKET

The project objective was to modernize the Choices Market brand, 
which is a BC-owned retailer specializing in natural, organic, 
and specialty foods. This involved refreshing the 30-year-old grocery brand to align with current consumer expectations 
and sustainability trends.

My role was to lead the brand redesign, from conceptualizing new ideas to executing comprehensive brand guidelines and store design. 
This included creating detailed guidelines covering layout, colour usage, typography, illustration style, and photography direction to ensure 
brand consistency.

I was also responsible for designing promotional materials, store graphics, and signage, maintaining hands-on involvement from concept to final production. Additionally, I managed the printing process, ensuring accurate colour matching and texture application for all in-store graphics.

The outcome was a successful repositioning of Choices Market 
with a fresh, contemporary brand identity that resonates 
with healthy-leaning consumers while respecting the brand's heritage. Enhanced store environments and promotional materials have created 
a cohesive, engaging shopping experience, driving brand recognition 
and customer loyalty.