HOLIDAY SPIRIT DELIVERED

Multimedia Adaptation: Transforming conceptual designs into various multimedia formats while ensuring brand consistency across all platforms.

Video and Animation Production: Leading the development of video and animation content for both web and TV to increase viewer engagement with dynamic visuals.

Graphic Design Innovation: Creating unique graphic elements, such as ribbon paths and star variations, using custom brushes and adapting these designs to suit different media formats.

Social Media and Motion Graphics: Producing a wide range of social media content, from still graphics to animated videos, and motion graphics for TV spots and digital in-store communications.

The campaign achieved significant visibility and engagement, successfully conveying Purolator's message of holiday savings through compelling multimedia content. My role in creating diverse and dynamic visual elements played a critical part in the campaign's overall impact, driving positive customer response and reinforcing Purolator's brand during the holiday season.