HOLIDAY SPIRIT DELIVERED
[ Scope ]
Campaign System, Motion, Print Production, Retail Graphics, Digital, Video Production
[ Description ]
Purolator launched a holiday campaign in 2022 to promote holiday savings. The objective was to execute a multimedia campaign using various formats such as print, web, TV, and in-store digital displays.
[ Year ]
2022
Role
Senior Designer, Rodmell & Company
Client
Purolator
Completed
2022
Team
Creative Director: Mike Woodgate, Marcus Nilsson
Copywriter: François Baillargeon
Account Team: Karen Martinez, Cristina Docanto
Scope
Campaign System, Motion, Print Production, Retail Graphics, Digital, Video Production
My Contribution
Developed and executed the visual system across digital, motion, and broadcast formats, creating custom graphic elements and adapting the campaign across social, video, and in-store applications.
Overview
Purolator’s Holiday Savings campaign required a cohesive visual system that could translate a central concept across multiple channels, including digital, social, in-store, and broadcast.
The challenge was to adapt a single creative direction into a wide range of formats while maintaining consistency and impact during a high-volume seasonal campaign.
Direction & Approach
I worked from an established campaign concept and focused on developing a visual direction that could support dynamic storytelling across both static and motion formats.
The approach emphasized bold, festive visuals and adaptable graphic elements that could carry the campaign message consistently across digital, social, and broadcast environments.
System Thinking
The campaign was built as a flexible visual system designed to scale across multiple formats and media types.
I developed custom graphic elements, including ribbon paths and star variations, that could be adapted across static layouts, motion graphics, and video content. This allowed the campaign to maintain a cohesive look while supporting a wide range of deliverables, from social assets to TV spots and in-store communications.
Outcome
The campaign achieved strong visibility and engagement across multiple platforms, successfully communicating Purolator’s holiday messaging through a consistent and adaptable visual system.
The flexibility of the design approach supported efficient production across formats and helped maintain brand consistency throughout the campaign rollout.
By translating a single campaign concept into a scalable visual system, the work enabled consistent storytelling across digital, motion, and physical touchpoints during a high-impact seasonal campaign.
Role
Senior Designer, Rodmell & Company
Client
Purolator
Completed
2022
Team
Creative Director: Mike Woodgate, Marcus Nilsson
Copywriter: François Baillargeon
Account Team: Karen Martinez, Cristina Docanto
Scope
Campaign System, Motion, Print Production, Retail Graphics, Digital, Video Production
My Contribution
Developed and executed the visual system across digital, motion, and broadcast formats, creating custom graphic elements and adapting the campaign across social, video, and in-store applications.
Direction & Approach
I worked from an established campaign concept and focused on developing a visual direction that could support dynamic storytelling across both static and motion formats.
The approach emphasized bold, festive visuals and adaptable graphic elements that could carry the campaign message consistently across digital, social, and broadcast environments.
System Thinking
The campaign was built as a flexible visual system designed to scale across multiple formats and media types.
I developed custom graphic elements, including ribbon paths and star variations, that could be adapted across static layouts, motion graphics, and video content. This allowed the campaign to maintain a cohesive look while supporting a wide range of deliverables, from social assets to TV spots and in-store communications.
Outcome
The campaign achieved strong visibility and engagement across multiple platforms, successfully communicating Purolator’s holiday messaging through a consistent and adaptable visual system.
The flexibility of the design approach supported efficient production across formats and helped maintain brand consistency throughout the campaign rollout.
By translating a single campaign concept into a scalable visual system, the work enabled consistent storytelling across digital, motion, and physical touchpoints during a high-impact seasonal campaign.
Overview
Purolator’s Holiday Savings campaign required a cohesive visual system that could translate a central concept across multiple channels, including digital, social, in-store, and broadcast.
The challenge was to adapt a single creative direction into a wide range of formats while maintaining consistency and impact during a high-volume seasonal campaign.
Overview
Purolator’s Holiday Savings campaign required a cohesive visual system that could translate a central concept across multiple channels, including digital, social, in-store, and broadcast.
The challenge was to adapt a single creative direction into a wide range of formats while maintaining consistency and impact during a high-volume seasonal campaign.
System Thinking
The campaign was built as a flexible visual system designed to scale across multiple formats and media types.
I developed custom graphic elements, including ribbon paths and star variations, that could be adapted across static layouts, motion graphics, and video content. This allowed the campaign to maintain a cohesive look while supporting a wide range of deliverables, from social assets to TV spots and in-store communications.
Outcome
The campaign achieved strong visibility and engagement across multiple platforms, successfully communicating Purolator’s holiday messaging through a consistent and adaptable visual system.
The flexibility of the design approach supported efficient production across formats and helped maintain brand consistency throughout the campaign rollout.
By translating a single campaign concept into a scalable visual system, the work enabled consistent storytelling across digital, motion, and physical touchpoints during a high-impact seasonal campaign.
Direction & Approach
I worked from an established campaign concept and focused on developing a visual direction that could support dynamic storytelling across both static and motion formats.
The approach emphasized bold, festive visuals and adaptable graphic elements that could carry the campaign message consistently across digital, social, and broadcast environments.
Role
Senior Designer, Rodmell & Company
Client
Purolator
Completed
2022
Team
Creative Director: Mike Woodgate, Marcus Nilsson
Copywriter: François Baillargeon
Account Team: Karen Martinez, Cristina Docanto
Scope
Campaign System, Motion, Print Production, Retail Graphics, Digital, Video Production
My Contribution
Developed and executed the visual system across digital, motion, and broadcast formats, creating custom graphic elements and adapting the campaign across social, video, and in-store applications.
Role
Senior Designer, Rodmell & Company
Client
Purolator
Completed
2022
Team
Creative Director: Mike Woodgate, Marcus Nilsson
Copywriter: François Baillargeon
Account Team: Karen Martinez, Cristina Docanto
Scope
Campaign System, Motion, Print Production, Retail Graphics, Digital, Video Production
My Contribution
Developed and executed the visual system across digital, motion, and broadcast formats, creating custom graphic elements and adapting the campaign across social, video, and in-store applications.