JOURNIE x AEROPLAN

For Journie's partnership with Aeroplan, I crafted a comprehensive campaign to boost awareness and drive account linkages via the Journie app. The vibrant environmental graphics included canopy signs, pump toppers, takeaway cards, and bollard covers, all featuring the theme "Take Your Rewards to New Heights" with imagery of hot air balloons and clear skies.

The campaign achieved significant results:
• Over 4.6k customer interactions and a 40% increase in linked accounts.
• Influencer engagement reached 0.72%, generating 507.1k impressions, while new Journie accounts surged by 165%.
• C-store sales saw a notable increase at event sites.

This strategic approach not only enhanced brand visibility but also successfully encouraged user engagement and loyalty, solidifying the partnership's impact across multiple touchpoints.