MIGHTYBIRD

MightyBird is a premium chicken sandwich shop that required a unique brand identity to elevate the customer experience. As the lead 
on the MightyBird brand identity project, I was responsible for guiding 
the project from start to finish. My role involved spearheading the creative development process, which included conceptualizing the brand, 
creating a unique character, and developing visual guidelines 
for imagery, typography, and iconography. I also adapted the newly established brand assets to practical use with production files for the store environment to create a cohesive and engaging customer experience.

The outcome was a successful and vibrant brand identity for MightyBird. The distinctive character and bold visual elements enhanced the store's aesthetic appeal and contributed to a stronger brand presence, resonating well with the target audience. The project resulted in an improved dining atmosphere, and elevated overall customer experience.