SWEET SAVINGS /
FLAT RATE BOX

Campaign Leadership & Asset Management
Led creative execution for Purolator's 2024 holiday campaign alongside the flat rate box promotion. Managed all creative assets from concept to delivery, ensuring seamless implementation across all channels.

Multimedia Design & Production
Developed cohesive designs for diverse platforms including:

Print media (posters, coupons, cards)

Digital displays (in-store videos, Yonge-Dundas Square, West Edmonton Mall)

Digital advertising (Google/Meta ads in multiple formats)

Internal communications (email signatures, intranet banners, instruction sheets)

Transit media (GO train wrap artwork and concept, interior posters, decals, ceiling vinyl, and halo with campaign graphics)

AI Integration & Innovation
Pioneered the use of AI tools to produce high-quality, tailored assets that enhanced storytelling while maintaining brand consistency and improving production efficiency.

Cross-Platform Visual Storytelling
Created compelling visual narratives across social media, print, and digital platforms that maintained brand integrity while driving customer engagement throughout the holiday season.

My work ensured Purolator's holiday messaging remained impactful across all touchpoints, strengthening brand presence during this critical business period and generating positive customer response.